Corporate and Public Affairs

OpenHydro

The Challenge

OpenHydro is an Irish tidal energy technology company whose business is the design and manufacture of tidal turbines and turbine deployment equipment for generating renewable energy from tidal streams.
Wilson Hartnell was appointed by OpenHydro in 2006 to manage strategic communications for the company.

Our Response

Our work has included major contract announcements, industry awards, funding and grant awards.
One of the key milestones achieved by the company in 2009 included the delivery and deployment of the first commercial scale in-stream turbine in the Bay of Fundy, Canada, on behalf of its customer, Nova Scotia Power. Wilson Hartnell developed a specific PR plan for this development and worked closely with the communications team at Nova Scotia Power to carefully manage and maximise the publicity opportunities around this significant development in both national and international markets.
Wilson Hartnell identified and reached out to the key international trade media and has worked to develop open and productive channels of communication with them. Wilson Hartnell has secured a number of high profile trade interviews between publications and James Ives, chief executive, OpenHydro.

The Results

The results for OpenHydro following implementation of the PR programme have been very positive. OpenHydro has achieved impressive commercial success and its media footprint has grown in tandem and very much reflects its evolution as a business.
Wilson Hartnell has helped position OpenHydro as an international leader and a pioneer in its field. The company’s profile and that of its Chief Executive, James Ives, has been raised considerably and both receive regular coverage in Irish and international business/trade media.
OpenHydro has been profiled within the key media in Ireland, including RTE, The Sunday Business Post, the national broadsheets, online business and technology newswires, Business & Finance, Engineers Ireland. The company has also been featured in documentaries and video news reports conducted by BBC Scotland, BBC Newsnight, CNBC and Discovery Channel. Regular communication is also maintained with the key international trade publications and OpenHydro’s profile among this audience has been enhanced as a result.

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