Corporate and Public Affairs

National Digital Week 2016

The Challenge

National Digital Week aims to develop entrepreneurship by making digital accessible for all, and is the only event of its kind in a non-urban area in Ireland. Taking place in Skibbereen, in the heart of West Cork, it caters for everyone and anyone with an interest in the future of digital technology. The event is organised by the Ludgate Digital Hub, Ireland’s first rural digital hub and is supported by event partners AIB, Vodafone and Google.

Following a very successful inaugural event in 2015, National Digital Week required a PR agency that could generate increased media awareness, refine the essential elements of the National Digital Week brand and implement a PR programme that would build the profile of the event.

Response

We worked closely with the National Digital Week team to develop a plan that best suited their needs.

After auditing the existing brand identity and logo, our in-house design team, the WH Content Hub, created a new logo and brand identity. This new identity was more in keeping with the personality of the event. The redesigned logo draws inspiration from the digital world, incorporating a pixelated look. A suite of assets was created that could be used across multiple platforms before, during and after the event.

A PR programme was put in place, built around media relations incorporating news announcements and interviews with speakers who would be appearing at the event.

A radio and online advertising campaign was devised and implemented, with all online advertisements designed in-house by the WH Content Hub.

Results

1,600 entrepreneurs, digital marketers, technology enthusiasts and those embarking on a digital journey attended National Digital Week 2016.

Significant pre, during and post event media coverage was secured, both at regional and national level, across print, broadcast and on-line media. There was a strong media presence in Skibbereen throughout the event.

There was a significant amount of social media engagement, in the lead up to and during the event itself.

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