Lucozade Sport – Club Crusade

WH worked with Lucozade Sport to launch the Club Crusade initiative in 2012, which required clubs to collect Lucozade Sport bottle caps for a chance to win €10,000. The campaign was launched with Republic of Ireland striker Shane Long in his childhood football club; St. Michael’s in Tipperary. Throughout the campaign, other Lucozade Sport ambassadors and assets including Henry Shefflin, Colm Cooper, Conor Murray and Munster Rugby were also utilised to continue the momentum and to drive participation. The campaign was a huge success with over 600 clubs joining the Crusade and in late 2012, Katie Taylor presented the winning clubs with their prizes.