Kildare Village (Value Retail)

The Challenge

To publicise writer, blogger and editor Susie Bubble’s visit to Kildare Village as part of the “Chic Goes Wild” Spring campaign.

Our Response

Since starting her blog in 2006, Susanna Lau – aka Susie Bubble – has become an influential fashion commentator and a regular fixture at top fashion shows across the world, writing for publications such as Elle, The Daily Rubbish and Dazed Digital.

Her visit to Kildare Village included hosting an intimate breakfast with media and influencers to discuss trends for Spring 2014, Susie’s favourite designers, who she has earmarked as the ‘ones to watch’ in fashion and her top picks for Spring from the collections in Kildare Village’s boutiques. A floral themed fashion breakfast was served with guests posing questions to the internet superstar. Both Kildare Village and Susie Bubble were trending on twitter in Ireland within minutes of the breakfast event.

A host of media interviews were set up including the Irish Independent, IMAGEdaily, Stellar, U Magazine, FM 104,, and TV3’s Xpose alongside a host of fashion and lifestyle blogs.


Extensive coverage was generated across Irish and international print, broadcast and online and via social media with over 3,078,152 opportunities to see and hear about the “Chic Goes Wild” Spring campaign at Kildare Village.