Guinness is widely acknowledged as having deeply rooted ties with Irish people. The brand is a master storyteller, uncovering real life stories that are powerfully and authentically told in its campaigns.
BEHIND EVERY GREAT HORSE – A STORY OF MORE
For this year’s Galway Races campaign, Guinness decided to champion those who make Irish racing what it is. From the farrier and the stable jockeys, to the work riders and fence cutters, Guinness aimed to share the story of the people behind horse racing and captured the essence of those who go beyond the ordinary. This was the discovery of the ordinary men and women who make the sport extraordinary.
A PERFECT PIECE OF SHAREABLE CONTENT
We produced a 60 second short film that demonstrated the unique relationship between Irish people and horse racing in a way that was true and fitting for the sport. The film inspired conversations within and outside the horse racing community and resulted in extensive coverage across media and social media in Ireland and beyond.
*Image used above courtesy of http://inpho.ie/