Funky Christmas Jumpers

Wilson Hartnell was tasked with developing and implementing a PR campaign to support the launch of Funky Christmas Jumpers 2012. A series of engaging tactics were created to drive awareness and sales including a launch event held in the pop up boutique on South William Street, Dublin.

Owners Fabio Molle and Donal McSharry were heavily profiled and ambassadors included One Directions Niall Horan and Harry Styles, Scott Disick, Amy Huberman, Ryan Tubridy and Rosanna Davison. Funky Christmas Jumpers became the go to option for the ultimate high quality Christmas jumper with features on The Late Late Toy Show and TV3’s Xposé secured among many others.