The Pfizer Health Index is a comprehensive attitudinal research survey to measure and benchmark key health statistics such as the incidence and prevalence of disease, the impact of particular health conditions, the publics’ attitude to their personal health status and their attitudes towards their health and management. Objectives of the campaign include; enhancing Pfizer’s reputation; illustrating the need for greater health promotion and prevention; and positioning Pfizer as a leader advocating for the health needs, concerns and priorities of the nation.
2015 marked a decade of the Pfizer Health Index so with this in mind, WH identified the theme of ‘Back to the Future’ with the research looking back over ten years of health trends as well as to the future of the increasing role of technology in healthcare.
WH developed a suite of creative content to tell the story of the 2015 research including two motion graphics, a series of three infographics as well as photographic assets and press materials.
WH managed a stakeholder event in the Science Gallery with a panel of speakers including Prof Charles Normand, Edward Kennedy Professor of Health Policy & Management, Trinity College Dublin, Richard Corbridge, Chief Information Office, HSE and Jonathan McCrea from Newstalk’s Futureproof show.
A photocall featuring a DeLorean from the movie Back To The Future appeared at the launch, along with Paul Reid, Managing Director, Pfizer Ireland, Jonathan McCrea, Newstalk and two children dressed as Marty and Doc.
A considered media relations strategy ensured that a high volume of quality coverage appeared on the day of the event and beyond. An interview on RTE Radio One’s Morning Ireland kick started the day with Newstalk and 98FM both covering the story on their news bulletins. All broadsheet media covered the story the following day along with the Irish Daily Mirror. Widespread coverage appeared across a range of online and medical trade media.
The stakeholder event was attended by approx. 30 people working in the healthcare sector including representatives from the Department of Health, patient support groups, charities, NGO’s, healthcare professional representative groups to name a few.
To see more findings from the 2015 Pfizer Health Index please visit http://www.pfizer.ie/pfizer_health_index.cfm