Consumer
Bord Bia Eggs: Fuel for a busy Life
OPPORTUNITY:
Increase egg consumption by promoting the health benefits of this protein, nutrient dense food beyond breakfast.
INSIGHT:
People want to eat healthily but only it has to be convenient to fit with their busy lifestyles
IDEA:
What better way to promote eggs than through our fantastic Olympic hero rowers, the O’Donovan brothers! Loved by everyone – clearly, advocates ofa healthy diet and lifestyle, Gary and Paul convinced the nation that you’d be a mad yolk not to.
RESULTS:
The results are still coming in but it’s fair to say that the campaign was a sensation! All over social, blanket coverage in print, radio, TV and videos that went viral, espousing the benefits of ensuring eggs are part of your diet.