The Challenge: To present the new Autumn Winter 2016 collection available at AVOCA to fashion, lifestyle and features media, influencers and stylists.
Our Response: An intimate breakfast took place in AVOCA Suffolk Street, Dublin 2. Wilson Hartnell secured a range of high profile one-to-one media meets with the AVOCA Marketing Director, who took each guest through the A/W edit, including key pieces from Maison Scotch, Selected Femme & Selected Homme, Samsøe & Samsøe, Knowledge Cotton Apparel and Part Two.
A fashion focused press photocall was held on the morning of the event to showcase the new womenswear and menswear 2016 collections.
Positive reviews were secured, with highlights including the Irish Times Magazine, Irish Independent, Irish Examiner, Irish Daily Mail, the Sunday Business Post’s Luxury Life Magazine, Irish Tatler, Irish Country Magazine and Social & Personal. Broadcast coverage was also secured on TV3’s Xposé and UTV’s The Pulse.
The Results: Positive coverage was generated across print, broadcast and online media. AVOCA is now front of mind with influencers and momentum is being maintained from next day coverage right though the season. Positive word of mouth was tracked through comments and tweets from customers, followers and social influencers on social.