The Challenge: To present the new Autumn Winter Anthology 2014 collection at AVOCA to fashion media and influencers.
Our Response: An intimate breakfast and press preview event took place in the Fern House Café in AVOCA, Kilmacanogue, Co Wicklow. Wilson Hartnell secured a range of high profile one-to-one media interviews with Creative Director Amanda Pratt, who took each guest through key pieces of the Autumn Winter Collections.
A fashion focused press photocall was held in the gardens of AVOCA, Kilmacanogue on the morning of the event to showcase key pieces from the new 2014 Anthology collection.
Positive reviews were secured and highlights included the Irish Times Magazine, Irish Independent, Irish Daily Mail, Irish Tatler and the Sunday Business Post, along with a fashion segment on TV3’s Xposé.
The Results: Extensive coverage was generated across print, broadcast and online media. Positive word of mouth was tracked through comments and tweets from fans and followers on social media platforms.
Facebook – facebook.com/Avoca
Twitter – twitter.com/avocaireland