An Post – cycling sponsorship

An Post has a long and deep association with cycling in Ireland. WH has managed the brand’s sponsorship of the An Post Sean Kelly Team and the An Post Cycle Series. Their sponsorship portfolio evolved further when An Post took over the title sponsorship of Ireland’s premier cycling race in 2011, the Rás Tailteann. WH designed a communications plan that ensured the new sponsorship was a seamless transition from the previous sponsor, who had been at the helm for the previous 27 years, with the sponsorship delivering strong results for the brand.