Lifestyle

PANDORA Spring Summer 2016 Launch

The Challenge
To present and publicise the PANDORA Spring Summer 2016 collection of jewellery to Irish fashion media, stylists, bloggers and key fashion influencers.

Our Response
A sophisticated, intimate lunch was hosted upstairs in PANDORA’s flagship store on Grafton Street on Wednesday 10 February. The event was attended by a host of fashion Irish media and bloggers. Media were invited to a preview of the Spring Summer collection and were welcomed with a bespoke cocktail and delicious canapés as they checked out the new collection.
PANDORA’s Spring Summer 2016 collection is inspired by a lush flower garden filled with assortment of buds and blooms, florals and mixed bouquets depicted in sophisticated pastel colours and delicate embellished textures.
On the day, the room was decorated with a wonderful array of flowers from Appassionata Flowers, as PANDORA jewellery embellished the room. Guests were then seated and served a sophisticated seven course tasting lunch that captured the spirit of the new collection’s poetic blooms and the fresh flavours of spring.
To encourage social media engagement on the day, guests were invited to pose in front of the PANDORA blossom tree and branded backdrop. The launch was supported through social media channels and the hashtag used on the day was #PANDORASS16.

The PANDORA Spring Summer 2016 collection launches in stores on March 17th, for more information please visit www.republicofjewels.ie/pandora.

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