John Bell, Global Managing Director at Social@Ogilvy visits Dublin

John Bell was in Dublin to speak at that our client was sponsoring. During his visit Wilson Hartnell held a breakfast seminary for our clients. In the session John took clients through his presentation, “Measurement Kevlar® – the Master Marketer’s Armor for 2013”.

The session highlighted the importance of getting serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media John covered the three essential new “must-have’s” in the marketing arsenal. “