Over 12 million pancakes to be consumed on Shrove Tuesday despite 33% not knowing what it represents
A staggering 12,173,606 pancakes will be devoured in Ireland on Shrove Tuesday despite one third of the population (33%) not knowing the meaning of the day, according to new research* commissioned by Siúcra. The findings have been released to coincide with the tastiest day in the culinary calendar as Siúcra encourages the nation to get their pans out and whip up a batch from scratch.
The age-old tradition of eating pancakes on Shrove Tuesday, commonly known as Pancake Tuesday, has been celebrated for centuries as a way of using forbidden foods before the fasting period of Lent. The survey revealed that a lack of awareness of the real meaning behind the feast day won’t stop the majority (67%) of the population marking the occasion, with the average person enjoying 2.55 pancakes.
An impressive 70% of the population make their pancakes from scratch with 20% relying on a ready mix, 6% using ready-made pancakes and 4% enjoying pancakes outside the home in a restaurant or café. Just under a third of people (31%) admitted to not knowing the ingredients in a basic pancake batter, with males significantly less likely (59%) to know the ingredients than females (79%).
Joanne McAllister, Trade Marketing Manager for Siúcra Ireland said, “At Siúcra we want to inspire people to rediscover the joy of home cooking. Pancake Tuesday is the perfect excuse to get creative and have some fun in the kitchen and something that all the family can get involved with. It is also a great opportunity for children to witness simple ingredients being turned into delicious creations and to enjoy the spectacle of pancake tossing. Preparing pancakes doesn’t require a great deal of skill or time and they are an extremely versatile dish. The choice of fillings and toppings is endless so once you have mastered a basic batter, you can experiment with sweet and savoury options to create a dish that can be enjoyed at any time of the day. To encourage people to rustle up a stack of pancakes, we have developed delicious new recipes to show how Siúcra can transform your humble pancake from drab to fab.”
When it comes to the all-important toppings, Irish people have a preference for sweet toppings with a small minority (12%) choosing savoury options such as cheese, ham, bacon and chorizo. The nation’s favourite topping is the classic combination of lemon and sugar (38%) followed by maple syrup (20%) and chocolate spread (15%).
While it is customary to flip pancakes, less than half (43%) of Irish adults will be practicing their flipping skills on Pancake Tuesday, with males (53%) significantly more likely to do so that females (34%). The legend of pancake flipping can be traced back to the 15th century when a woman in the UK rushed to church after hearing the bell for Mass midway through making her pancakes.
Siúcra has developed delicious new recipes especially for Pancake Tuesday including Black Forest Pancakes, a revamped version of the retro classic, Gingerbread Pancakes with Sticky Bananas, which your little monkeys will go bananas for, Crêpes with Raspberries and Chocolate Fudge Sauce to add a dash of ‘je ne sai quoi’ to your pancake party and Spinach Pancakes with Caramelised Ham and Cheese, which are sure to brighten up any plate.
Keep and eye on Siúcra’s Facebook (www.facebook.com/siucraireland), Instagram (Instagram.com/SiucraIreland) and website (www.siucra.ie) for recipes, top tips and your chance to win flippin’ fantastic prizes including a stylish SMEG Retro Mixer and a baking hamper. Simply share your videos and pictures of how you’ve transformed your pancakes from basic to brilliant using the hashtag #pancakemakeovers.
*The nationally representative survey was conducted in February 2017 by Empathy Research through an online omnibus survey. A sample size of 1,003 was achieved with quotas set on gender, age, social class and region to achieve a sample aligned with national population.