Electric Ireland Smarter Living Sponsorship to Energise Team Ireland for Rio 2016

President of the Olympic Council of Ireland (OCI), Pat Hickey, announced today that Electric Ireland will sponsor Team Ireland for the Rio 2016 Olympic Games.

The announcement was made in the company of Olympic Team Leaders Paul McGinley (Golf) and Kevin Ankrom (Athletics) and five 2016 Olympic hopefuls- Katie Taylor, Paddy Barnes, Thomas Barr, Natalya Coyle and Aileen Reid.

The Sponsorship will provide a significant boost in preparing potential Team Ireland athletes for the challenging journey towards the Rio 2016 Olympic Games.

Olympic Council of Ireland President, Pat Hickey said, “The OCI are delighted to have Electric Ireland on board again as an official sponsor of Team Ireland. Our athletes and performance support staff understand very well the marginal decisions and smart choices necessary to perform at the very best. Electric Ireland are helping us to ensure that Team Ireland is given every opportunity to maximise and enjoy the Olympic experience.”

Speaking at the announcement, ESB Chief Executive Pat O’Doherty said, “The Electric Ireland brand is just over four years old and we are proud that we have achieved universal awareness and strong affinity towards our brand given intense competition in the energy supply market. Our sponsorship of Team Ireland for the London 2012 Olympic Games was instrumental in establishing Electric Ireland as a progressive, competitive brand. We are confident that we can build on this success by showcasing the determination of Team Ireland for 2016 through our Smarter Living Sponsorship Programme”.

Electric Ireland’s new sponsorship campaign will demonstrate the value of Smarter Living to its customers, staff and general public, by profiling the lifestyles and technological innovations that Olympic hopefuls choose for health, fitness, performance and energy. The programme will start in early 2016.