eircom Business Launches Digital Boost

eircom Business today launched Digital Boost 2013, an initiative which helps SMEs to ‘boost’ their digital presence.  The prize is a €10,000 package which includes a free business app, free unlimited mobile plan for 18 months, a Sony tablet and smartphone as well as mobile marketing and mobile strategy consultations with Digital Boost experts. Entry is free and open from today. Six monthly winners will be chosen over the course of the programme.

Commenting on the launch, Gary Disley, Marketing Director, eircom Business, said: “eircom Business is committed to helping Irish companies improve their digital business performance. There is huge potential for SMEs to reach out to customers online – in particular, the rapidly growing number of people who are using their smartphones to browse for goods and services. The mobile web market is untapped for many SMEs and we want to change that.

Last year, Digital Boost was all about helping companies establish and market their online presence. This year the focus is different, and that’s because the market is changing. Research has shown that more than 80% of people who own a smartphone are using those handheld devices to browse online for goods and services.* SMEs need to be able to target that market directly and Digital Boost will help them do exactly that.”

Jane Ní Dhulchaointigh, Inventor and CEO of sugru, was in Dublin to help eircom Business launch Digital Boost. She said: “The initial idea for sugru was developed while I was still in college. Progress was very slow initially but I lived by the motto ‘start small and make it good.’ Since then sugru has grown into a very successful business, supplying more than 300,000 customers in 138 countries with sales of over €1m in 2012. A huge factor in our success was online sales; our first batch of 1,000 packs sugru sold out in six hours online. In fact, three quarters of our sales still originate online. I really believe that SMEs need to be offering their goods and services where their customers are and that’s online and on mobile! The Digital Boost initiative is a great way for smaller businesses to get closer to customers, using techniques like a mobile-friendly website or a customer loyalty app – sometimes great ideas just need a little boost!”

To enter Digital Boost – go online at www.eircom.ie/digitalboost or download the Digital Boost App from the Apple and Google Play stores