Consumer

Bord Bia Eggs: Fuel for a busy Life

OPPORTUNITY:

Increase egg consumption by promoting the health benefits of this protein, nutrient dense food beyond breakfast.

INSIGHT:

People want to eat healthily but only it has to be convenient to fit with their busy lifestyles

IDEA:

What better way to promote eggs than through our fantastic Olympic hero rowers, the O’Donovan brothers! Loved by everyone – clearly, advocates ofa healthy diet and lifestyle, Gary and Paul convinced the nation that you’d be a mad yolk not to.

REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE*** Paul And Gary O'Donovan Team Up With Bord Bia To Launch Bord Bia Quality Assured Eggs, UCD Rowing Club, Islandbridge, Dublin 26/10/2016 Champion rowers Paul and Gary O’Donovan teamed up with Bord Bia to launch the Bord Bia Quality Assured Eggs Campaign, encouraging people to choose eggs as fuel for their busy lives. The versatility and protein content of eggs as part of a healthy, balanced diet is not only important to champion athletes and fitness fans, but can help everyone enjoy a healthy lifestyle. Check out www.bordbia.ie/eggs for recipe inspiration and “Get yourself a six pack” Mandatory Credit ©INPHO/Dan Sheridan

RESULTS:

The results are still coming in but it’s fair to say that the campaign was a sensation! All over social, blanket coverage in print, radio, TV and videos that went viral, espousing the benefits of ensuring eggs are part of your diet.

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