Increase egg consumption by promoting the health benefits of this protein, nutrient dense food beyond breakfast.
People want to eat healthily but only it has to be convenient to fit with their busy lifestyles
What better way to promote eggs than through our fantastic Olympic hero rowers, the O’Donovan brothers! Loved by everyone – clearly, advocates ofa healthy diet and lifestyle, Gary and Paul convinced the nation that you’d be a mad yolk not to.
The results are still coming in but it’s fair to say that the campaign was a sensation! All over social, blanket coverage in print, radio, TV and videos that went viral, espousing the benefits of ensuring eggs are part of your diet.