Sport

An Post Cycling Sponsorship

REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE*** 2016 An Post Rás Stage 6, Clonakilty to Dungarvan 26/5/2016 Eventual An Post Ras Stage 6 winner Aaron Gate, An Post Chain Reaction, makes his way into Canna Mandatory Credit ©INPHO/Ryan Byrne

An Post’s core services extend to retail, financial and communications, touching towns, communities and business all over the country on a daily basis. Building affinity and growing awareness of their services is a key part of ensuring they remain a much loved Irish brand

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INSIGHT

Ireland’s national postal service enjoys a long term relationship with the bicycle. Recognising the natural fit and that the sponsorship of cycling was uncluttered, the opportunity was identified to position An Post as the no.1 supporter of cycling in Ireland by delivering a multi-channel, cross platform, integrated campaign focusing on strategic use of PR to generate impactful media coverage and assist with the organisations brand objectives. The sponsorship would allow An Post to touch communities and towns all over Ireland, mirroring their day-to-day business operations.

PRESS RELEASE….NO REPRO FEE……. An Post Ras na mBan Stage 1 7/9/2016 The peleton in Bennetsbridge Pic Lorraine O'Sullivan PRESS RELEASE….NO REPRO FEE…….

IDEA

An Post’s sponsorship of cycling is designed to bring cycling, commerce and community together in a way that is unique to An Post, thereby providing an opportunity to maximise their heritage brand whilst retaining awareness and affinity as the company builds for the future. Their cycling portfolio now spans five pillars, covering mass participation to elite racing:

  • An Post Rás
  • An Post Cycle Series
  • An Post Rás na mBan
  • An Post Sean Kelly Cycling Team
  • Irish Para-cycling Team sponsor

Paracyclists, Cycling Ireland Media Day, Aughrim, Co. Wicklow13/6/2016 Katie George Dunlevy Mandatory Credit ©INPHO/Morgan Treacy

Results

72,960,617 Opportunities to see and hear
47% are more likely to use An Post’s services due to the sponsorship
8th most appealing sponsorship in Ireland (not bad for a niche sport!)
21% of Irish adults are aware of An Post’s sponsorship of cycling
€8.85 million PR coverage in 2016

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