AIB WINS – BEST USE OF SOCIAL
ELECTRIC IRELAND – BEST USE OF PR
Together with its clients, AIB and Electric Ireland, Wilson Hartnell picked up two sponsorship accolades at the European Sponsorship Association Excellence Awards, which were held in London last night, Thursday, 9th February.
The awards, administered by the European Sponsorship Association, are the only awards that recognise excellence within sponsorship across Europe.
AIB won ‘Best use of social media’ for its All-Ireland Club and Senior Football Championship activity. The bank’s designated GAA social media channels have allowed the brand showcase its unique understanding of GAA, detailing the human and emotional side of the sport, telling stories that might otherwise have gone untold.
Created by Wilson Hartnell, the platform content provided AIB with a compelling means of engaging with its customers through a shared sporting passion, which permeates every community in Ireland. The campaigns staggering results did not fail to impress on this hotly contested European stage.
Electric Ireland was recognised for ‘Best use of PR’ for its sponsorship of Team Ireland. PR was a key driver in telling the story of Ireland’s Olympians in lead up to and during the Olympic Games. Electric Ireland’s campaign, #ThePowerWithin, captured the very essence of life as an Irish Olympian, which resonated massively with consumers. The outstanding campaign results ensured that Electric Ireland became the brand most associated with Team Ireland and made it a very deserving ESA award winner.
Speaking about the award wins, Wilson Hartnell’s Head of Sport, Sarah O’Connor said;
“It is incredible to see our clients’ work being recognised on the European stage. We are privileged to have played a part in their success and we are delighted for the sponsorship teams at both AIB and Electric Ireland. At WH, we are very fortunate to have an amazing team with a vast amount of sporting knowledge and experience. The team has a very deep understanding of the role sponsorship can play in facilitating brand objectives and this, combined with our insights, strategic ability, creativity and content production skills, means that we can fully support our clients to get the most out of their sponsorship activity”.